Sourced By
Luxury fashion sourcing made easy.
Duration
Summer 2024
Activities
Brand Identity Design
Brand Guidelines
Role
Freelance Graphic Designer
Team
Recess Studios
Background
Gab Waller is an Australian entrepreneur whose fashion sourcing service has positioned her on speed dial for celebrity clients worldwide. She founded Sourced By to automate and organize the fashion sourcing process for personal shoppers and stylists. Recess Studios was brought in to craft the brand strategy, and I joined them as a freelancer to design the visual identity.
Inspired by Sourced By’s relentless dedication to efficiency, the identity is grounded in a minimal, streamlined aesthetic.
Motion by
Recess Studio
The logo is created using two colons to symbolize the connection that Sourced By creates between the shopper and the customer. Sourced By is bridge between the two parties, and the platform that allows them to connect more seamlessly.
